4 Surefire Online Marketing Tricks to Get Your Mobile App Discovered
With more than 650,000 apps in Apple’s App Store and over 450,000 Android apps on Google Play (and those numbers are growing rapidly), it’s easy for your app to get lost in a sea of mobile apps. As...
View ArticleWhy Businesses should Tap into Local Mobile Search [INFOGRAPHIC]
Mobile search has grown by a massive 500% in the past two years, which is enough of a reason for businesses who have not yet ventured into mobile, to rectify the situation. The need to optimise your...
View ArticleLegal Marketing: Is SEO a waste of time for law firms?
There’s a debate currently raging in a number of LinkedIn legal marketing groups about the value of search engine optimisation for law firms. While some group members believe a website not optimised...
View ArticleThe State of SEO in 2012: Google+, Authorship and Unique Content
It’s been a year of tectonic shocks and ripples affecting SEO so when SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah took to the virtual stage earlier this week to announce the results of the...
View ArticleThere’s More to SEO than Trying to Outwit Google
With its Panda and Penguin algorithm updates and its Google+ integration, Google has been sending clear signals that it looks to provide a search experience that focuses on human beings. Recent reports...
View ArticleSocial Media: UK Law Firms Lag Behind
Just months ago the Law Society of Scotland published its social media guidelines for the legal profession. As we wrote at the time, the document missed the opportunity to outline the advantages for...
View ArticleWhat does the new Twitter page design mean for your business?
Last week Twitter threw down the gauntlet to businesses. In what it announced was a move toward making users’ presence “more meaningful” it started rolling out some major design changes to profile...
View ArticleB2B vs. B2C: State of Digital Marketing 2012 [INFOGRAPHIC]
There is a perception that B2B marketers are far less engaged than B2C in social media but it looks like in 2012 they are closing the gap, according to the 2012 State of Digital Marketing report....
View ArticleThe 5-Step Guide to Working With Influencers to Grow Your Traffic
As a business owner, you want more visitors to come to your site—and ideally, visitors who want to buy. To do that, especially in an inbound marketing way, you need to create remarkable content…...
View ArticleWhy your next website should be inbound
Inbound Marketing is an approach based on the principle that your prospective clients no longer want unsolicited communications in the form of advertising, email spam, cold calls or direct mail. They...
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